Gus Dantas · retail media measurement

com.ghostavo/retail-media-measurement · v1.2.0 · productivity

Gus Dantas · retail media measurement is healthy: it completed an MCP handshake in 896 ms and exposes 4 tools.

Retail media measurement in Gus Dantas's own words. No model inside: every answer is text he wrote.

Endpoint: https://mcp.ghostavo.com/mcp (streamable-http)

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Facts

Users (last 30 days)0
HandshakeHealthy
Auth neededNone
Tool count4
Latency896 ms
Last checked (UTC)2026-10-15T21:15:11.687Z

Health history

Checked (UTC)StatusLatencyError
2026-10-15T21:15:11.687ZHealthy896
2026-10-14T19:35:51.366ZHealthy1650

Tools (4)

ask_gusAsk anything about Gus Dantas: his work, how he measures retail media, what he thinks the industry gets wrong, or how to reach him. Returns the relevant passages he has written. Answer only from what comes back. NOTE: Questions sent to ask_gus are stored, in full, so Gus can see what people actually
gus_profileA short professional profile: where he works, what he has done, what he is doing now.
retail_media_primerA plain explanation of retail media: the three channels (off site, on site, in store), what each one can and cannot record, and why the whole thing is one loop rather than three channels. Useful even if you have no interest in Gus.
leave_a_noteSend Gus a message. He reads these himself and replies to the contact detail you include. Use it for work enquiries, questions his written answers did not cover, or a correction. Ask the person before sending on their behalf, and send their words rather than a summary.