in.upgrowth/growth-toolkit · v1.4.0 · marketing-and-seo
upGrowth Growth Toolkit is healthy: it completed an MCP handshake in 1363 ms and exposes 29 tools.
29 free read-only growth tools: CAC, ROAS, PPC, schema, meta tags, robots.txt and AI crawler checks.
Endpoint: https://upgrowth.in/connected-app/mcp (streamable-http)
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| Users (last 30 days) | 0 |
| Handshake | Healthy |
| Auth needed | None |
| Tool count | 29 |
| Latency | 1363 ms |
| Last checked (UTC) | 2026-10-30T01:05:25.858Z |
| Checked (UTC) | Status | Latency | Error |
|---|---|---|---|
| 2026-10-30T01:05:25.858Z | Healthy | 1363 |
unit_economics | Calculates customer acquisition cost (CAC), customer lifetime value (LTV), the LTV to CAC ratio and CAC payback in months from spend, new customers, revenue per customer, gross margin and churn. |
growth_rate | Calculates total growth and compound growth per period between a start and end value, for example month on month, quarter on quarter or year on year (CAGR). |
roas_check | Calculates return on ad spend from ad revenue and ad spend, and the break-even ROAS implied by gross margin, then says whether the campaign covers its product cost. |
ad_budget_planner | Estimates the monthly ad budget needed to reach a target number of new customers from cost per click, landing page conversion rate and lead to customer rate. |
find_growth_moves | Returns documented 2026 growth moves by Indian companies from upGrowth's Growth Moves research (January to September 2026), filtered by sector, company or keyword. Each move includes the leader, date and a link to the original source. |
max_affordable_cac | Works back from customer lifetime value to the most a business can pay to acquire a customer (and, optionally, a lead) while keeping a target LTV to CAC ratio, 3:1 by default. |
period_change | Calculates the simple percentage change between 2 values, such as year over year (YoY), month over month (MoM), quarter over quarter or week over week, including sales or revenue growth and percentage increase or decrease. |
seo_roi | Estimates the monthly return on an SEO investment from extra organic visits, conversion rate, value per conversion and monthly SEO cost, plus the break-even traffic gain. |
ai_crawler_access_check | Reads a website's public robots.txt and llms.txt and reports whether AI crawlers from OpenAI, Anthropic, Perplexity and Google (GPTBot, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended and others) are allowed, restricted or blocked. |
mdr_charges | Calculates merchant discount rate (MDR) charges on card or payment gateway sales: the MDR fee, GST on that fee, total cost, effective rate and net settlement. Uses the MDR % the user gives; it does not look up provider rates. |
robots_txt_generator | Writes a robots.txt file that allows or blocks AI crawlers by purpose: model training (GPTBot, ClaudeBot, Google-Extended), AI search (OAI-SearchBot, Claude-SearchBot, PerplexityBot) and user-triggered fetches (ChatGPT-User, Claude-User, Perplexity-User), plus paths to keep private and a sitemap. Ne |
schema_generator | Builds valid schema.org JSON-LD for a page: FAQ, local business, organization, article or blog post, product, person or breadcrumb. Checks the properties Google lists as required for that type and returns a ready-to-paste script tag. |
content_seo_check | Analyses text the user pastes: word, sentence and paragraph counts, reading time, approximate Flesch reading ease, long sentences and paragraphs, headings found, and focus keyword count, density and placement. Counts exactly, which assistants often get wrong. |
meta_tags_builder | Builds the HTML head tags for a page: title, meta description, canonical, Open Graph and Twitter card tags, with character counts and truncation warnings. |
youtube_earnings | Estimates YouTube ad earnings from monthly views and the RPM from YouTube Studio (or CPM, monetized playback % and the 55% long-form creator share), plus watch hours against the YouTube Partner Program threshold. |
instagram_earnings | Estimates monthly and yearly Instagram brand-deal income from the rates the user charges per post, per story or per 1,000 followers, and the cost per engagement a brand pays. |
engagement_rate | Calculates social media engagement rate for Instagram, YouTube, LinkedIn or any platform from likes, comments, shares and saves, by followers, reach, impressions or views. |
website_ad_revenue | Estimates display ad revenue for a website or blog from monthly pageviews and page RPM, or from ad impressions per page, CPM and fill rate. |
ytd_growth | Compares year-to-date totals with the same period last year, from monthly values or YTD totals, and gives a simple full-year run rate. |
ppc_forecast | Forecasts a paid search or social budget: clicks, conversions, cost per acquisition, revenue, ROAS, profit after ad spend and break-even CPA, from budget, CPC and conversion rate. |
customer_lifetime_value | Calculates customer lifetime value for repeat-purchase businesses such as D2C and ecommerce from average order value, purchases per year, lifespan and margin, with optional discounting and LTV to CAC. |
ecommerce_metrics | Calculates average order value, conversion rate, revenue per visitor and orders per customer, and the sessions needed to hit a revenue target. |
growth_projection | Projects a value forward at a compound growth rate per period (exponential growth), shows each period, the doubling time and how long it takes to reach a target. |
acos_check | Calculates Amazon advertising cost of sales (ACoS), ROAS, break-even ACoS from margin, profit after ads, and TACoS against total sales. |
share_of_voice | Calculates share of voice for a brand against competitors on any metric: AI assistant citations or mentions, search impressions, ad impressions, social mentions or press coverage. |
break_even | Calculates break-even units and revenue from fixed costs, price and variable cost per unit, the contribution margin, and units needed for a target profit. |
campaign_roi | Calculates ROI for a marketing campaign or channel (content, email, events, influencer, recruitment marketing) on revenue and on gross profit. |
attrition_rate | Calculates employee attrition or customer churn rate for a period from separations and headcount at the start and end, with a simple annualised rate. |
book_strategy_call | Returns the link to book a free 30-minute growth strategy call with upGrowth. Use only when the user asks to speak with upGrowth. |