Meta Ads (Facebook & Instagram)

io.github.mcp-dir/meta_ads-mcp · v0.1.0 · marketing-and-seo

Meta Ads (Facebook & Instagram) is healthy: it completed an MCP handshake in 207 ms and exposes 44 tools.

Read and manage Meta Ads campaigns, ad sets, ads, audiences, pages and Business Manager. You provide

Endpoint: https://api.mcp.ai/p_meta_ads (streamable-http)

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Facts

Users (last 30 days)0
HandshakeHealthy
Auth neededNone
Tool count44
Latency207 ms
Last checked (UTC)2026-10-16T09:55:34.011Z

Health history

Checked (UTC)StatusLatencyError
2026-10-16T09:55:34.011ZHealthy207
2026-10-15T05:20:43.441ZHealthy1115

Tools (44)

meta_ads_list_accountsList Meta (Facebook) connections AND the ad accounts inside each — returns `connections[]` (OAuth logins) and `ad_accounts[]` with id (act_XXX), name, currency, timezone, status. Use the ad_account_id in `account` on the other tools.
meta_ads_statusValidate Facebook token, check expiry date, list connected ad accounts and scopes.
meta_ads_campaignsList Meta Ads campaigns. Returns: id, name, status, objective, budget, dates. Set include_paused=true to also show paused campaigns.
meta_ads_todayToday's ad performance dashboard. Returns per-ad: spend, revenue, ROAS, CPA, impressions, clicks, CTR. Plus _summary aggregate across all ads.
meta_ads_roasROAS (Return on Ad Spend) for a date range using Meta's /insights endpoint — includes spend from ads in ANY status (ACTIVE/PAUSED/DISABLED/ARCHIVED). Defaults to current month, level=ad. For account totals use level=account; for per-campaign view use level=campaign. Returns per-row spend, revenue, R
meta_ads_adsList ads with creatives (image, video, copy) and performance insights. Includes spend, revenue, ROAS, actions.
meta_ads_realtimeHourly realtime dashboard for today. Shows per-ad breakdown with hourly stats, campaign/adset/creative details, plus _summary.
meta_ads_adset_detailGet detailed ad set info: targeting, budget, schedule, billing, optimization goal, delivery status. Fills the gap between campaigns and ads.
meta_ads_pages_listRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action
meta_ads_pages_insightsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action
meta_ads_pages_postsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action
meta_ads_pages_post_insightsRead Facebook Pages data. Actions: list — all pages the user manages (name, fan_count, followers) insights — page engagement metrics (follows, views) for a specific page posts — recent posts with likes, comments, shares post_insights — detailed insights for a specific post [Flattened action
meta_ads_business_listRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: list] Bulk support: accepts business_ids for batched execu
meta_ads_business_accountsRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: accounts] Bulk support: accepts business_ids for batched e
meta_ads_business_pagesRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pages] Bulk support: accepts business_ids for batched exec
meta_ads_business_usersRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: users] Bulk support: accepts business_ids for batched exec
meta_ads_business_pixelsRead Facebook Business Manager data. Actions: list — list Business Managers accounts — ad accounts owned by a BM pages — pages owned by a BM users — business users and system users pixels — pixels owned by a BM [Flattened action: pixels] Bulk support: accepts business_ids for batched exe
meta_ads_media_list_imagesList uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_images]
meta_ads_media_list_videosList uploaded media in the ad account. Actions: list_images, list_videos. [Flattened action: list_videos]
meta_ads_audienceList Custom Audiences in the ad account.
meta_ads_campaign_write_createCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OU
meta_ads_campaign_write_updateCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OU
meta_ads_campaign_write_pauseCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OU
meta_ads_campaign_write_activateCreate, update, pause or activate Meta Ads campaigns. Actions: create — new campaign (name, objective, budget required) update — change name, budget, status pause — shortcut to pause a campaign activate — shortcut to activate a campaign Objectives: OUTCOME_TRAFFIC, OUTCOME_ENGAGEMENT, OU
meta_ads_campaign_deletePermanently delete a Meta Ads campaign. Irreversible. Bulk support: accepts campaign_ids for batched execution.
meta_ads_adset_write_createCreate or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents.
meta_ads_adset_write_updateCreate or update Meta Ads ad sets. Actions: create — new ad set linked to a campaign (targeting, budget, schedule) update — change fields on existing ad set Targeting is a JSON object: { "geo_locations": { "countries": ["BR"] }, "age_min": 18, "age_max": 65, "genders": [1, 2] } Budgets in cents.
meta_ads_adset_deletePermanently delete a Meta Ads ad set. Irreversible. Bulk support: accepts adset_ids for batched execution.
meta_ads_creative_write_create_creativeCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_has
meta_ads_creative_write_create_adCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_has
meta_ads_creative_write_update_adCreate ad creatives and ads (final step to launch). Actions: create_creative — create ad creative with image/video + copy (requires page_id) create_ad — create ad linking creative to ad set update_ad — update ad fields (name, status, creative) For create_creative: provide image_has
meta_ads_creative_deletePermanently delete a Meta Ads ad. Irreversible. Bulk support: accepts ad_ids for batched execution.
meta_ads_media_write_upload_imageUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local
meta_ads_media_write_upload_videoUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local
meta_ads_media_write_get_upload_commandUpload images and videos to Meta Ads account. Actions: upload_image — upload an image. Returns the image hash you need for create_creative. upload_video — upload video from URL (Meta fetches it). Returns video_id. get_upload_command — get a curl command for uploading large local
meta_ads_audience_write_createManage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. Fo
meta_ads_audience_write_add_usersManage Custom Audiences for targeting. Actions: create — create a new custom audience add_users — upload hashed user data (email, phone, first/last name). PII is SHA-256 hashed before upload. Users format: array of { email, phone?, fn?, ln? }. Data is normalized and hashed automatically. Fo
meta_ads_audience_deletePermanently delete a Custom Audience. Irreversible. Bulk support: accepts audience_ids for batched execution.
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